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The new CI that KISTEP adopted at the tenth anniversary of its creation speaks well of its future-oriented and
creative philosophy, along with its position as a central organization for national competitiveness in the future.
The new Symbol Mark - a Combination Mark based on its English initial 'KISTEP' - expresses the key concept of
Tomorrow Bridge. The round bridge shape of the upper portion in the Mark presents as a moderated visual language
the fairness, transparency and objectivity, which may be called the major role assigned to KISTEP; at the same time,
it stands for bridging today and tomorrow, harmonizing and balancing, and adapting creatively for a future leap. In
addition, its soft shape combined with orange color implies the mind of the KISTEP people as a mediator/coordinator
and their patriotic ardor to realize future value.
The English logotypes in the lower part of the Mark are restructured into solid and compact pillars so that they
display a formal and moderate confidence; as a whole, their living edges metaphorically give out a constantly
awakened mind. Semantically, they build a three-dimensional identity by securing an impressive symbol with their
edges enlivened, while carrying the representation of the Organization realizing future value.
Basic Form
- KISTEP Orange
- PANTONE 166C
- M80+Y100
- KISTEP Blue
- PANTONE 2755C
- C100+M100+K30
Applied Form
